Case Studies - Audrey

AWS re:Invent

2022 – present

As AWS's global signage design lead, I architected the sign system deployed at every AWS-hosted event worldwide — from 30+ annual international summits to re:Invent, AWS's flagship conference with 60,000+ attendees across six venues. The system covers wayfinding, environmental branding, functional signage, and digital displays across print and digital formats. In 2024, I led the automation of 82% of all digital signage, increasing output by 150% year over year.

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AWS Summits

2022 – present

Event & Brand Systems Design

As the sole design lead for AWS's global summits, I developed a comprehensive visual brand system to support over 90 global events. This system included 5,000+ assets and empowered teams and agencies to seamlessly execute a series of high-profile summits. My work ensured AWS’s brand was extended into physical spaces, resonating with a global audience.

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BambooHR

2018 – 2019

Event Design

As the Creative Lead and Art Director for BambooHR’s 2018 and 2019 User Conferences, I developed a cohesive visual and experiential branding strategy. This included designing everything from the logo and website to interactive booths and stage setups, all aimed at creating a seamless attendee experience that reinforced BambooHR’s brand identity.

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FoxFern ADHD Clinic

2023

Branding, Website Design

I had the privilege of designing the logo, website, and educational materials for FoxFern ADHD Clinic. My role was instrumental in creating a strong brand presence that resonated with their values while developing a user-friendly platform that catered to accessibility and the clinic’s educational goals.

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LifeVantage

2020

Motion Design

LetterX - News Webflow template boasts a flawless design and incredible features for news, magazines, blogs, and podcasts. Not only that, it guarantees exceptional performance and an amazing user experience.

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