Case Studies - Audrey

AWS re:Invent

2022 – present

Signage design lead for AWS re:Invent — the world's largest cloud computing conference, with 60,000+ attendees across six Las Vegas venues. Responsible for the full signage program: wayfinding, environmental branding, functional signage, and digital displays. The unified AWS signage system, built and documented in Figma, powers thousands of signs across the entire event. In 2024, 82% of digital signage was automated, increasing output by 150% YoY.

AWS Summits

2022 – 2024

Event & Brand Systems Design

Sole art director for the AWS Global Summit program — 90+ events annually across 23 countries, reaching 300,000+ attendees. Responsible for the complete visual brand system: creative direction, a 5,000+ asset library, platform strategy, and enabling a worldwide network of marketers and agencies to execute with consistency at scale.

BambooHR

2018 – 2019

Event & Experiential Design

Creative lead and art director for BambooHR's annual User Conference across two consecutive years. Full scope: brand identity, website, 60-foot custom stage, interactive 3D booth, and complete print and environmental collateral. Generated 1.6M impressions and reached 711K+ unique social accounts.

FoxFern ADHD Clinic

2023

Brand Identity & UX Design

Complete brand identity built from scratch — logo, responsive website, and patient-facing educational materials. Materials adopted by university professors as teaching references. Client reported measurably improved patient outcomes.

LifeVantage

2020

Motion Design

End-to-end production of seven promotional videos — storyboarding through motion design and delivery. All completed on deadline, debuted at the national expo, and repurposed across social and web.