LifeVantage

LifeVantage needed a cohesive video series to launch a new supplement product line at their national expo — seven products, seven videos, tight deadline. Full production responsibilities: collaborative storyboarding, asset sourcing, original product photography, motion design, and delivery.

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Producing seven on-brand, visually distinct videos simultaneously — each communicating a different product's benefits — while maintaining a cohesive creative language across the series and hitting a fixed expo deadline.

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• Collaborative storyboarding with LifeVantage and their agency partner to develop narrative strategy for each video.
• Asset sourcing including licensed stock video and music suited to each product's tone.
• Original product photography and videography to ensure each supplement was showcased at its best.
• Motion design and animation in After Effects — a unified graphic system flexible enough to feel tailored to each product while cohesive across the series.
• End-to-end production management from brief to final export across all seven deliverables simultaneously.

• All seven videos delivered on deadline and debuted at the LifeVantage national expo.
• Full series repurposed across LifeVantage's social media channels and website following the expo.
• Client cited the videos as an ongoing source of brand value across digital channels.

Whitney Goff | Moon Room Collective