Signage design lead for AWS's flagship annual conference — 60,000+ attendees across six venues. Directed the full signage program from creative system design through on-site agency oversight. Scope spanned wayfinding, environmental branding, functional signage, and digital displays. Automated 82% of all digital signage in 2024, increasing output by 150% YoY.

Directed creative strategy for three annual user conferences. Work spanned digital, print, and environmental design — generating 1.6M impressions and reaching 711K+ unique social accounts. Year-over-year growth in conference attendance.

Sole design lead for the AWS Global Summit program — 90+ events annually across 23 countries. Produced a library of 5,000+ templated assets spanning digital and print formats, enabling internal teams and external agencies to execute independently at scale. Designed and evolved the global AWS signage system deployed at every hosted event worldwide, covering wayfinding, environmental branding, functional signage, and digital displays. Automated 82% of all digital signage in 2024, increasing output by 150% year over year. Introduced Figma as the primary platform for template design, documentation, and system distribution.

Produced seven promotional videos end-to-end — storyboarding through final delivery. All debuted at the company's national expo and were repurposed across social and web.

Built complete brand identity from scratch: logo, responsive website, and patient-facing educational materials. Materials adopted as teaching references by university professors. Client cited measurably improved patient outcomes.

Created original illustrations and a motion design promo video for a new product launch.

Contributed original art and visual content supporting brand growth to 220K+ Instagram followers.