BambooHR

BambooHR's User Conference is the company's flagship customer event — a moment to deepen relationships, showcase product, and reinforce the brand. Creative ownership was end-to-end: from initial visual identity through every physical and digital touchpoint across two consecutive years.

‍

Building a comprehensive conference brand that scaled across digital and physical spaces — website, social, stage design, environmental branding, and print — while feeling cohesive, inclusive, and distinctly BambooHR rather than a generic corporate tech event.

Delivering across that many simultaneous touchpoints required close coordination across events, marketing, and product teams, with a single creative voice holding it all together.

• Developed the conference visual identity from scratch: logo, color palette, illustration style, and typography system — a cohesive language adaptable across all formats.
• Led a complete redesign of the event website, focused on intuitive user experience and driving conference registrations.
• Designed the 60-foot main stage, an interactive 3D attendee booth, and all large-scale venue environmental branding.
• Created the full print suite: agenda booklets, partner brochures, name badges, lanyards, pins, meter boards, and directional signage.
• Served as primary creative liaison across events, marketing, and product teams — conducting stakeholder interviews, running concept reviews, and managing feedback throughout production.

• 1.6 million impressions generated through integrated event marketing.
• 711,000+ unique accounts reached across Instagram and Twitter.
• 500+ organic tagged posts from attendees.
• Year-over-year growth in conference attendance across both years.

T.C. de Hoyos | Creative Director

Serban Docea | Designer