FoxFern ADHD Clinic

FoxFern ADHD Clinic needed to establish a brand presence from zero — no logo, no website, no patient materials. The brief: create a visual identity credible enough to earn patient trust and accessible enough for a population navigating ADHD diagnoses. The engagement spanned five years, growing from initial identity into a fully functioning design system used across clinical, educational, and digital contexts.

Healthcare branding requires a precise balance — authoritative enough to earn trust, warm enough not to feel clinical and cold, and accessible enough for a patient population that may include people with attention and processing differences.

Every design decision had to serve both the clinic's credibility and the patient's experience — including educational materials where clarity of communication directly affects health outcomes.

• Discovery and stakeholder interviews with the FoxFern founders to understand mission, patient demographics, and long-term vision.
• Logo design developed through multiple rounds of concept and refinement, tested against criteria of trust, warmth, and accessibility.
• Full brand system: color palette, typography, and illustration language — built to work across clinical, digital, and educational contexts.
• Responsive website designed in Figma and built in Webflow, with accessibility and ease of navigation as primary design drivers.
• Patient-facing infographics and clinical forms designed to translate complex ADHD concepts into clear, visually accessible formats.
• Iterative feedback sessions with the clinical team throughout the engagement to ensure accuracy and alignment with patient needs.

• Educational materials adopted as teaching references by university professors.
• Client reported measurably improved patient outcomes as a direct result of clearer educational materials.
• Increased patient engagement and easier access to clinic resources following website launch.
• Brand system in active use five years after the initial engagement.